How to make your dog famous on Social media?
“How did you make your dog famous on Social media?”, “Can you tell me what are the secrets to get my dog/cat popular on Instagram and Facebook?”, If I could get a dollar for every time I got asked this question, I would be very wealthy man now. So for all these people and for you too, I’ve decided to write this one.
Izo is a 4 years shihtzu dog that was born into a family that likes taking photos, therefore he loves being captured and if he notices that he is not in the photo, he’ll photobomb into it. When I started sharing photos of Izo on my Instagram account (@ido8all), I’ve noticed that people love him and asking for more and more photos of him, which made me think, “why wouldn’t I open Izo account of his own?!”, so I did – @TheIzoTimes.
After opening his account the first thing I was trying to figure out was what would be Izo’s story? how would I differentiate him from others and what would make people like him? I could capture him at the same place doing different stuff or having different props in the frame with him, however I decided that since I always say that Izo is human stucked in dog’s body, that will be his story. so everything Izo does is just like us, human, would do.
In order to get traffic to Izo’s account I gave him some shoutouts from my account, however I didn’t think that it was enough so I arrange some photo-shoots with other influencers on Instagram and Facebook and they gave him shoutouts to Izo’s account, calling their follower to follow check him out.
Since I didn’t want to get people upset that Izo is not following them, Izo only follows me and my other account @Jumpoftheday, however Izo is very engaged with his community and since Izo’s breed is shihtzu, every day for 15 minutes from Izo’s account, I will check the hashtag #Shihtzu and like and comment on photos there to create interests of other shihtzu lovers.
Working on TV also helpped getting many celebrities in Israel to get photos with Izo- The theme was “celebrities want photo with the celebrity dog.” So far the biggest celebrity Izo met was super model Bar Refaeli. By the way, Even Ashton Kutcher wrote on Izo’s photo that he would love to get photo with him.
When the media sees good story, it picks it up, so very soon Izo became very popular on TV and magazines and more and more people wanted to meet him and get photos with him.
Besides that, Instagram is choosing once a week their #WeeklyFluff giving one pet’s account a big shout out from Instagram profile , so trying to get engaged with the cool guy that is running it at the moment @DanToffey and make sure he notices your dog/cat/pet. I would suggest not to bother him, until you’ve got a profile with at least 70-100 cool photos.
and the most important tip from us to you, is make it fun and real; When you enjoy doing that, your followers and future followers will enjoy it too, so don’t forget the smile.
To summarise all, here are the steps you should follow to get your dog Instafamous or Facebook guru:
1. Find a theme/ story for your dog.
2. Find other influencers that would like to take photos of your dog and share it on their profiles.
3. Engaged with other instagramers / facebook users who has the same breed as your dogs – through hastags or through facebook groups. When it’s time try to engage with Instagram to be chosen for #WeeklyFluff
4. If you think your dog’s profile is special already contact the media and “give” them the story.
5. Enjoy what you are doing